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*laugh

everyone who is against these commercial campaigns are 100% right-wing, batshit nutjobs who need to unbutton that collar button so you can breathe and not be so uptight. Any NORMAL person would laugh it off and think this is funny…which it IS. There’s a reason there are barely any republican comedians, it’s simply because they’re NOT FUNNY or their target audience DOESN’T LUGH OR KNOW HOW TO TAKE A JOKE!!!!!!!!!!

the singing is funny BUT that curly kid needs to get slapped! kid how bout you get a job then u can buy a highlander, if not get your ass out and walk! lol. this is such a bad commerical, the kids clothes, the headphones, the way he speaks he looks like he’s 5. little brat get in your car seat and STFU!

I HATE these ads. This kid is a brat.
And it’s another crappy “your kids are smarter than you” campaign.
We’ve seen quite enough of this junk what with the kids coming home from school and telling us how to eat, drink, recycle and conduct our lives.

This makes me not want to get a Toyota.

And why is the kid dressed like that? He looks like a wannabe.

Worst ad campaign I’ve ever seen. I was seriously considering a Camry.

The commercials’ kid makes me NOT want to buy a Highlander. Get rid of these ads. They are horrible.

Nice spot, makes me laugh. Love the comment from the kid about parents being lame. And I’m a parent.

I stoped watching tv because this commercial, please never play this on tv again or I will kill my self. >:(

i think this commercial is funny and i honestly don’t get where the anger from other commenters is coming from. horrible singing, child in pain, child ignoring other child’s pain. i love it!!

Fuck Yall….This shit is funny!!!!!!!

I didn’t think it was possible, but this ad actually repulses me to a new degree I never thought attainable. Marketing chiefs are so desperate for cutey mascots that they pull out all stops in an attempt to find the next character with recyclable quotes to spew at the target audience. Now the marketing chiefs have found something they feel is credible: a precocious, spoiled brat of a child who manages to be the most irritating thing on current TV.

Please, get rid of him. Thank you.

Dear Toyota, (Post 1)
You’ve a globally recognized fine product but you’ve successfully lost face and alienated chances many will ever consider or purchase any one of your other products. Many agree with feedback left by almost every viewer regarding your decision to feature an awful child character as a selling point for your product. We realize your market demographics may be aimed at Gen Y or possibly Gen X that may accept this type of behavior from their children, many others would not.

Dear Toyota, (Continued Post 2)
Targeting a specialized social segment has insulted 80% of the potential market you may have been reaching for. Ask yourself, would you tolerate this smart mouth, disrespectful behavior in your own household, really? The ad campaign is not cleaver, cute or witty by any means and doesn’t provide anyone a warm fuzzy. Featuring a child actor telling his parents they’re “lame” is an act of desperation and disrespect to all future and new potential customers.

Dear Toyota, (Continued Post 3)
Every time many see this advertisement they want to tell the portrayed brat if he wants to have a different form of transportation go out and get a job to make the car and insurance payments. If dear old mom and dad’s reliable transportation is not good enough then ride a bike or walk Toyota. There is always public transportation available and how many units is that going to sell for Toyota then?

Dear Toyota, (Continued Post 4)
In this day and age when many are going without or doing well to have a job, keep a roof over their heads and food at hand in this economy, just getting by with what they have at hand, trying to sell your vehicle line by insulting the buying public is nothing more then irresponsible and inappropriate. Please consider quickly pulling this advertisement from the airways and carefully consider the advertising firm that came up with the concept for this abomination.

Dear Toyota, (Continued Post 5)
You might consider having that kid attend your next board meeting telling your CEO’s how lame they are for choosing such a repulsive commercial idea as a selling point. Perhaps a reality TV show having all those who approved this campaign live in a house for a year with the disrespecting child actor who criticizes them regularly for everything they have or provide. That may be more entertaining then this commercial and a better selling point…

Dear Toyota, (Continued Post 6)
Thank you for your time and allowing the public to post feedback. Please don’t attempt to sell your product line through passive-aggressive adolescent insults aimed towards the general buying public with spendable cash in hand. You’re reputation precedes you and doesn’t allow or call for this cynical type of advertising concepts with your brand name and past reputation. I’m sure most would agree Toyota Corporation is above this low brow advertising.

A) Parents are the ones making the car choice, not kids. I don’t care what you try to force in our face there are NO parents out there who buy a car based on what their kid thinks is cool

B) Parents LIKE embarrassing their kids, it’s more fun that way.

whoever came up with the idea for this commercial should be fired , and then tarred and feathered I cant stand this bratty kid , I wanna slap the snot out of him .

I want to see this Toyota Highlander hit this kid at it’s top speed

lol

They must be pretty desperate if they compare a brand new SUV to an 8 year old fleet queen / rental car / family sedan haha.

@ShadowKurahk Again, Thank You! If the kids today weren’t so materialistic and judgmental, then Mike wouldn’t be ashamed to ride in his parents vehicle. And whats more lame? buying a 30k+? vehicle and teaching your child no value of money, or putting it to good use. Don’t get me wrong I do like the new Highlander, but this commercial, does not explain why i should buy it.

@lobee1226 Thank You! If the kids today weren’t so materialistic and judgmental, then Mike wouldn’t be ashamed to ride in his parents vehicle. And whats more lame? buying a 30k+ vehicle and teaching your child no value of money, or putting it to good use. Don’t get me wrong I do like the new Highlander, but this commercial, does not explain why i should buy it.

@ShadowKurahk took the words right out of my mouth. what about the kids that see this? good job encouraging them to bully the kids who have parents that can’t afford the latest model. this is the snottiest commercial ive ever seen!

wowwww, what an awful commercial!! I know ads like to insult peoples’ intelligence, but this is a bit over the top.

This one’s the worst. What’s this gonna do to the kids that have cars that aren’t as ‘new’ as others.

It is the worst commercial!! I just want to throw up whenever I see it!!

Using Fear in marketing is just wrong! (Fear of criticism.) I bought 3 Toyotas new – never again.

Just because You sell cars doesn’t mean You have to be lame.

this would never make me buy a toyota!!!

FUCK YOU TOYOTA MY ROADMASTER WILL RAPE YOUR HIGHLANDER ANY DAY AND IT WILL STOP WHEN I WANT IT TO FUCKER

Oh, Hell no. Come back to me when the Highlander isn’t a wagon on stilts, and has a V8.

nathan doesn’t have to hide from the roadmaster either. it has a good sized following! and its also a classic!

in all honesty i was considering a tacoma very seriously as a DD. not anymore!

in all honesty i was considering a tacoma very seriously as a DD. not anymore!

id take the roadie before some overpriced plastic CUV!
the roadmaster had a REAL frame, REAL driveline, REAL Engine. even if this was a 305 powered 91 it is a better car than the highlander.
any kid i know including my own would rather be seen in the roadmaster

@mojobonbon I agree

using kids to pressure parents into buying stuff is low

i’d rather buy a Corvette ZR1

@Zinizzle Agreed. See how smart the little brat is if he has to pay for the thing. He needs some treatment from Scut from A Christmas Story!

@joewillgo Thumbs up!

The roadmaster will outlive that highlander 10x over. I bet the highlander wont be around in 20 years. Sorry Toyota! Nice try!

@wesley1349 Not to ruin the car, to just give that kid a hard smack in the face.

wow im 17 and id take a roadmaster over a ugly peice of shit toyota anytime. GM beats toyota anyday.

@wesley1349 Amen To That!!!!!!!!

@joewillgo Are you kidding me? and ruin a nice roadmaster wagon, id take that roadie over a highlander anyday!

At 0:18, I really wanted his mom to put the car in R, then slam the gas pedal. Thumbs up if anybody else agrees.

If the damn kids today weren’t so Judgmental and materialistic, then maybe Billy wouldn’t have to be hiding. And this Commercial does not help. Plus I wouldn’t buy this vehicle just because a 8 year old told me to. Tell me why i should buy this and what sets it apart from the competition. Not a kid telling me lol.

lol